Animeslab instagram de cultura anime

Abstract

This communication product presents the conception and development stages of the AnimesLAB profile, created for the Instagram social network with the goal of disseminating and sharing content related to otaku culture. In addition to promoting information about the anime universe, the profile seeks to offer a rich and interactive experience, with varied content such as trivia, character analyses, battles between protagonists, theories and debates about popular anime, edits, memes, quizzes, and personality tests based on anime. Updates on releases, events, and relevant information for fans, such as dubbing dates for anticipated anime, are also covered. The project is based on the concepts of digital marketing, social media, and content production, as discussed by authors such as Kotler, Kartajaya, and Setiawan (2021), who highlight the importance of creating value through interaction and experience in digital media, and Lessa (2016), who addresses communication in digital environments. The profile aims to reach a broad and diverse audience, promoting a space of belonging, engagement, and exchange of experiences. By combining information and entertainment, AnimesLAB seeks to spark the interest and curiosity of the public, strengthening otaku culture on social media.