RESPONSABILIDADE CIVIL E O DIREITO DE IMAGEM DAS CELEBRIDADES: REFLEXÕES SOBRE A PRIVACIDADE E EXPOSIÇÃO MIDIÁTICA DE JUSTIN BIEBER

Abstract

This paper addresses civil liability and the right to image of celebrities, focusing on privacy and media exposure of Justin Bieber. The main objective is to analyze how the exploitation of public figures' images can generate both patrimonial and non-patrimonial damages, affecting both their image and mental health. The research adopts a theoretical and jurisprudential approach to examine the elements of civil liability, such as damage, causal nexus, fault, and compensation, within the context of violations of celebrities' image rights. The results show that excessive exposure of artists' personal lives and images, often without their consent, constitutes an invasion of their privacy and an attack on their dignity, being liable for legal reparation. It concludes that civil liability should be applied to protect celebrities from the unauthorized use of their images, ensuring compensation for material and psychological damages suffered, as well as safeguarding the respect for these individuals' fundamental rights. The research also emphasizes the need for a balance between freedom of expression and the protection of privacy and dignity of celebrities in today's media landscape.