PLANO DE NEGÓCIO: CONFEITARIA ARTESANAL EM GOIÂNIA

Abstract

The market for artisanal sweets and pies has shown significant growth in Brazil, especially in cities such as Goiânia, where there is a strong appreciation for products with cultural identity 2 and differentiated quality. Given this scenario, the general objective of this study was to analyze the feasibility of opening an artisanal sweets bakery in Goiânia, seeking to assess not only the market potential, but also the operational and financial challenges of the sector. To achieve this purpose, a mixed methodology was adopted, consisting of bibliographic, documentary, and field research and the simulation of financial scenarios, based on real data from the segment. Technical visits, interviews with local entrepreneurs and a survey of information on costs, revenues and production processes were carried out. The financial plan for the enterprise included investment projections, sales estimates, break-even point and analysis of the contribution margin of the products. The results showed that the bakery has the potential to break even after the third month of operation, with an estimated monthly revenue of around R$4,100.00 at the beginning, which could reach up to R$7,000.00 over the course of the first year, especially during periods of higher demand, such as holidays. The return on the initial investment, estimated at approximately R$23,980.00, is viable within twelve months, as long as financial control, product quality and consistent advertising strategies are maintained. The study concludes that artisanal production, combined with personalization and differentiated service, represents a promising opportunity for entrepreneurship in Goiânia, contributing to the strengthening of the local economy and the appreciation of emotional experiences in consumption. Keywords: Artisanal sweets. Confectionery. Market. Business