DIAGNÓSTICO DOS PROCESSOS DA ÁREA DE ADMINISTRAÇÃO FINANCEIRA DO GRUPO QG-JEITINHO CASEIRO

Abstract

This study aims to diagnose the financial area of the company Grupo QG – Jeitinho Caseiro and to develop improvement proposals for implementation. The research problem guiding this study is based on the following questions: the diagnosis of financial management aiming at the company’s stability and growth; the structure of the financial department; the strengths, weaknesses, opportunities, and threats of the financial area; and what improvement proposals could be created to ensure the company's financial health. Methodologically, an exploratory descriptive field research was conducted with qualitative analysis, based on a recorded and transcribed interview with the group's financial director. The results indicate that the diagnosis allowed for an understanding that, despite the challenges faced, the financial area of Grupo QG – Jeitinho Caseiro demonstrates managerial maturity, with a strategic planning approach focused on sustainability and integration with other departments. The analysis revealed significant strengths, such as strict cash flow control and interdepartmental alignment, as well as challenges to be overcome, such as the absence of a complete ERP system and difficulties in hiring qualified personnel. The improvement proposals include the implementation of an integrated ERP system.