O COMÉRCIO ELETRÔNICO E O DIREITO DO CONSUMIDOR: O ACESSO À INFORMAÇÂO E À PROTEÇÃO DE DADOS PESSOAIS

Abstract

The study addressed the theme of electronic commerce and the protection of consumer rights, with an emphasis on access to information, the security of personal data and the challenges faced by consumers in the virtual environment. The inductive method was used to prepare this study, based on the observation of specific cases to produce the findings presented, as well as bibliographical research that addressed fundamental norms, judgments and doctrines in the understanding of the chosen object. The results based on the development undertaken demonstrated the need for an updated and effective legal framework that keeps up with the transformations of the digital market and guarantees the protection of consumer rights, as well as the importance of investing in digital education for consumers and the adoption of proactive stances by companies in data protection.