Inovação e transformação digital: desafios em uma empresa do ramo imobiliário.

Abstract

This study analyzes the challenges and impacts of digital transformation in administrative processes, focusing on the technological innovations and organizational changes required for its implementation. Through a case study of CINQ Empreendimentos Imobiliários, the research identified the benefits of digitalization, such as increased information security and operational agility, as well as obstacles like employee resistance and financial limitations. The study explored system integration, automation, and continuous employee training, highlighting the importance of strategic alignment between technology and organizational culture for successful digital transformation. Lessons learned demonstrate that digitalization is essential to maintain competitiveness and efficiency in a dynamic corporate environment.