A transformação digital na contabilidade: o perfil do profissional contábil.

Abstract

The increasing technological evolution has been impacting the mode of production and social relations. In this direction, the objective was to identify and analyze the main competencies, skills, attitudes, and technologies demanded by the accounting job market, with a special emphasis on disruptive technologies. The sample, composed of 326 job vacancy advertisements made available by the LinkedIn, Gupy, and Vagas.com platforms, was analyzed using the content analysis technique, involving the state of Goiás and others. The results indicate that the job market, according to the sample, continues to seek professionals with technical competence, in-depth knowledge of legislation, fluency in foreign languages, commitment to their tasks, analytical and critical, with good oral and written communication, leadership, problem-solving, creative, and knowledge of the company's business area. A single advertisement was detected requesting the use of artificial intelligence; the use of the Office Package and enterprise resource planning (ERP) systems predominates, which may be updated with the inclusion of disruptive technologies. It is evident that the accounting job market in Rio de Janeiro, according to the sample, is beginning to specifically request the use of artificial intelligence in job advertisements. These results contribute to the literature by showing that the accounting job market is still in its infancy in including in job advertisements that demand professionals with knowledge of disruptive technologies. Stakeholders can benefit from this study to support strategic decisions with the preparation of professionals for the job market, as well as students.