Implantação do e-commerce na Evolution Man

Abstract

The present work aims to analyze the steps and strategies necessary for the suc-cessful development of the implementation of the Evolution Man store's e-commerce. The research was carried out through a bibliographical review, including books and academic articles, in addition to a study of practical analysis. The methodology involves collecting data through interviews with investors and questionnaires applied to custo-mers, allowing the identification of challenges and solutions in the implementation pro-cess. The results showed that the adoption of a well-done digital strategy resulted in a significant increase in sales and brand visibility. It was also found that the personaliza-tion of the customer experience and the use of platforms such as Mercado Livre, What-sApp, and Instragam were crucial to the success of the operation. We highlight the importance of e-commerce as a strategic tool for the growth of Evolucion Man and suggest continuing research to explore new opportunities in the digital market.