Estudo da viabilidade na abertura de uma de loja de tintas imobiliárias

Abstract

This study aims to analyze the economic feasibility of opening a paint and painting materials store in Aparecida de Goiania, State of Goias. To achieve this, a cash flow model was constructed using the Net Present Value (NPV) method to evaluate the profitability of the proposed investment. The specific objectives included detailing the business, gathering market information, presenting the choice of the real estate paint sector, analyzing the construction of a cash flow model, and verifying its feasibility. The research adopted a quantitative approach, with data collection through bibliographic and field research. The results indicated that opening the store is economically viable, with a positive NPV of R$ 181,454.03, demonstrating the profitability of the investment.