Procedimentos estéticos para homens: um público em ascensão

Abstract

Introduction: In recent years, the demand for aesthetic procedures among men has significantly increased. Men have become more conscious of their appearance and are willing to invest in treatments that improve the skin, rejuvenate the face, and eliminate signs of aging. Objective: This study aims to analyze the most sought-after aesthetic procedures by men and their impact on self-esteem. Methodology: A narrative literature review was conducted to collect and analyze information on the most popular aesthetic treatments among men, based on studies published in the last ten years. Results: Skin cleansing is one of the most popular procedures, improving skin texture and appearance, reducing oiliness, and preventing acne. Peelings, both physical and chemical, are also highly sought after to treat blemishes, scars, and signs of aging, resulting in more even and rejuvenated skin. Laser hair removal, once considered primarily a feminine procedure, has gained popularity among men, especially for removing hair from areas such as the chest, back, and face. The application of botulinum toxin type A is another rising trend, used to soften expression lines, particularly on the forehead and around the eyes, giving a more rested and youthful appearance. Facial and body harmonization with fillers and biostimulators has emerged as one of the biggest trends in male aesthetics. This set of procedures allows for reshaping facial contours, enhancing jawline definition, filling in hollow areas, and stimulating collagen production, resulting in a more symmetrical and harmonious appearance. There is also a growing interest in intradermotherapy as a solution for hair loss and to promote hair growth. While it can offer positive results, its effectiveness may vary depending on the type and cause of alopecia, as well as patient adherence to the treatment. Conclusion: Aesthetic procedures have become an important part of men’s personal care routines, reflecting a significant shift in the perception of masculinity, the value placed on aesthetics, and a pursuit of well-being and self-acceptance. Keywords: aesthetic procedures, male audience, self-esteem.