Análise de mercado para elaboração de plano de negócio: Discovery educação financeira

Abstract

For many people money is a very sensitive topic to talk about, and it doesn't have to be that way. Although the indebtedness index is falling, many people still spend more than they earn and the share of those who save is really small, when it should be the other way around: first people should save to spend what is left, but for that to happen it is necessary to educate yourself financially. This study aims to conduct a market analysis aimed at opening a business in the area of financial education for Individuals. Theoretically, market analysis and all its stages and its importance are discussed. Methodologically, bibliographical, exploratory and descriptive research were carried out and they can be classified as qualitative and quantitative in terms of the approach, as it demonstrates step by step how a market analysis is carried out, and its importance for the elaboration of the business plan of the enterprise. This analysis helps in defining the directions to be taken by the entrepreneur regarding the path towards success or failure. The results indicate that the analysis answers the central question about the existence of space in the market for the opening of a financial education company for individuals.