Design de ambientes: o caso do estúdio extédio

Abstract

ABSTRACT The present Course Completion Work, composed of monograph and Environment Design Project, presents in the Introduction the reasons that led the author to review and redirect her natural interest in illustration, animation and Communication Design, manifested during the first semesters of her training, redirecting her attention and studies to the concept of Full Design, present in the pedagogical project of the Design Course of the Polytechnic and Arts School. This concept, as exposed in the introductory chapter, connects all areas of learning and professional performance, to the extent that, even when there is a predominant focus on one of the traditional fields of design, studies, research and the project itself encompass the other areas, so that one has a more holistic, complex and full view of the situation object of their work. For this reason, it discusses the understanding of Environment Design, not as a simple application of modal trends or styles, but as the development of projects that interpret the user's rational and emotional desires and needs, translating them into a proposal for an environment that communicates and reflects their culture and behavior. To this end, it takes as fundamental the knowledge of the situation that involves the user subject and the place space, in order to safely establish the most appropriate concept for this situation and that confers more quality to life, to the practical functional use and also to the emotional use of the environment to be produced. For a better understanding, it presents the design method and develops definitions of concepts and meanings that can create parameters for the project and the study of the rational and emotional needs of the user and the space object of the study, selecting the concept and the design indications that will best lead to the final proposal. The study of the user is done through interviews, conversations, observations and briefing and the space observed in its physical and perceptual characteristics. Concluding this Course Completion Work, the Environment Design project is presented, exposing its communicational and perceptual characteristics, which will configure the desired Ambience, which must communicate personality, behavior and culture, through the system of objects, their shapes, their colors, textures and form of organization, as if it were a spatial diagram.