Estudo da área de marketing com ênfase no marketing digital de uma empresa de produtos natalinos

Abstract

The study aims to carry out research into the marketing area of Comercial Contato de Componentes using SWOT analysis to identify opportunities, threats, strengths and weaknesses, and thus be able to develop improvement proposals. As a methodology, descriptive research was carried out with qualitative analysis with field research, through an interview with the Commercial Director, recorded and transcribed. The question that guided the study was which digital marketing actions and strategies were adopted. The results show that there has been a major transformation in marketing following the emergence of the internet, the circulation of social networks, behavioral and cultural changes among consumers, among others. The company proved to be efficient in managing its marketing, sales and customer service. Suggestions for improvements included expanding the number of salespeople due to high demand during the Christmas period, expanding the shipping team, monitoring market and competitor prices and products, and finally, forming a support group for faster customer servise.