Planejamento de comunicação para a Rennova Beaute

Abstract

This work presents the communication plan to launch Rennova Beauté facial and body moisturizing products on the market. This initiative aims to strengthen the brand's position in the market. The steps developed include the preparation of the briefing based on the theoretical contributions of Lupetti (2007) and Corrêa (2004). The analysis of the briefing and environmental variables underpins the communication diagnosis that converges with the objective of making new products known and awakening consumer interest in trying them out. Based on these analyses, the communication plan substantiates the stages of the advertising campaign and includes objectives, goals, target audience, strategies, and tactics, in addition to a media plan and a creative plan. The relevance of the planning process lies in providing direction and structure for communication activities, as well as aligning all efforts with organizational objectives and contributing to highlighting the positioning of the Rennova Beauté line. With the implementation of the outlined strategies, the brand certainly highlights its ability to innovate, strengthening its presence in the dermocosmetics market.