Estudo mercadológico imobiliário, como auxílio à tomada de decisão do padrão construtivo de empreendimentos na cidade de Goiânia

Abstract

This work studies the vertical real estate market in Goiânia, looking for indicators that can guide the reader in the most assertive sense of the ideal construction standard to build in this city and aims to present data collected by the Association of Companies in the Real Estate Market of Goiás – ADEMI-GO which carries out periodic assessments on construction standards, namely: economic, standard, medium, high, luxury and super luxury, with regard to indicators: volume of launches, volume of sales and volume of cancellations, by construction standard of the city of Goiânia, as well as analyzing and assisting construction companies, developers and investors in making decisions on the best construction choice so that the units that are launched have a positive result in the Goiânia market. According to what was evaluated in this work, properties with standards above R$500,000.00, categorized as standards: medium, high, luxury and super luxury, have an expected result.