SUSTENTABILIDADE EMPRESARIAL Seu desenvolvimento no Mercado Atual

Abstract

With increasing awareness of environmental, social and economic problems, the development of sustainability principles has become imperative. The objective of this study, which enters the field of sustainability in administration, is to determine its importance, its effects and how to use it within organizations. This study aims to analyze how sustainability can be incorporated into administrative practices, demonstrating how the creation of sustainable business models improves the environment, economic success and social relevance of companies. verifying the effectiveness of sustainable management strategies, such as finance, human resources, marketing and operations. This study helps people understand sustainability in management by providing information, advice and practical guidelines for implementing sustainable management techniques. By placing sustainability as a fundamental principle of business management, organizations can contribute to resilience, innovation and long-term value creation in an increasingly complex and interconnected world.