Borboletas de vidro: joias sem paradigmas: projeto de marca de joias inclusiva

Abstract

This work analyzes how design can contribute to the deconstruction of gender stereotypes in the consumption of jewelry and accessories. It presents research on gender concepts, identity, expression, as well as on the market and challenges in jewelry and accessories. It creates a brand and a collection that values the diversity and freedom of consumers, without being limited by social norms imposed by gender. The result is an innovative and disruptive proposal aimed at promoting a sociocultural paradigm shift.