Gestão Comercial da empresa Noronha Alimentos: diagnóstico e propostas de melhorias

Abstract

Its general objective is to carry out a diagnosis of the commercial area at Noronha Alimentos and to draw up proposals for improvement. The commercial management area was born out of the need to increase sales, serve new cities in Goiás, reduce product changes, increase product quality, meet customer needs, reduce complaints and increase quality by building customer loyalty. Methodologically, descriptive exploratory research was carried out with qualitative analysis using field research at the company, through interviews with the Commercial Director and Sales supervisors, recorded and transcribed, following a semi-structured script. The problematization was based on questions relating to the structure of the commercial area, sales planning, processes, strengths and weaknesses, threats, hiring salespeople, product prices, among others. The results of this study show that although the commercial area is considered good by the company, it still has a lot to improve and in this study several solutions were proposed that would improve the functioning of the commercial area, leading to an increase in profitability and a better distribution of costs.