Estudo sobre a gestão dos comércios de material de construção da cidade de Senador Canedo – GO, no período de 2020 a 2023

Abstract

Effective management is fundamental to the success and sustainability of businesses, especially in critical sectors such as construction materials trade. This work's central objective is to analyze the management of construction material businesses in the city of Senador Canedo, Goiás, during the period from 2020 to 2023. Through a qualitative and exploratory approach, this study used bibliographic research methods and interviews carried out with owners and managers of establishments in this sector. The results of this study highlight the relevance of effective management for construction materials businesses, especially in a competitive environment and subject to fluctuations in demand and material prices. The research reveals challenges faced by businesses, as well as successful management practices. During the period covered, the adaptability and innovation capacity of construction materials businesses in response to challenges, such as the COVID-19 pandemic and economic fluctuations, was observed. Strategies, such as the implementation of effective management systems, inventory optimization and the search for alternatives to increase customer loyalty, have proven to be essential for business resilience and growth. This study offers valuable insights for entrepreneurs, managers and others interested in improving the management of construction material businesses in the city of Senador Canedo, contributing to the strengthening of this sector and the economic development of the region. Furthermore, it highlights the importance of the ability to adapt and innovate in business management, particularly in times of challenge, such as those experienced in the period covered.