Plano de negócio de um empreendimento de lazer e eventos na área rural

Abstract

The main goal of this work was to develop a business plan for a leisure and events enterprise in a rural area. The work was based on the CANVAS modeling for creating the SEBRAE business plan. Financial projections were defined following the SEBRAE financial manual guidelines. Bibliographic research was carried out on specialized websites related to entrepreneurship and innovation, strategic management, small business management, the search for leisure in the countryside, and rural tourism. The theoretical foundation was built from these studies. To support and guide practical definitions and guidelines for the plan, field research was carried out, as well as consultations in various publications related to business models in the field. Based on the collected data, research, and following the CANVAS modeling and financial manual guidelines, the proposed business plan was developed, showing that its implementation is viable