As representações das mulheres no jornal das moças na primeira metade do século XX

Abstract

This research addresses the history of women's press in Brazil, investigating its role in shaping the female image. At first, we will discuss the emergence and establishment of women's press in Brazil, including the first Brazilian women's magazines. In the second phase, we will analyze the representations of women in "Jornal das Moças" in the first half of the 20th century, and how these representations influenced the construction of a stereotyped female image in Brazilian society. The study examines how the journal addressed topics related to women, their social responsibilities, and the cultural expectations of that time. This work falls within cultural studies, thus exploring the concepts of culture and representation. The research contributes to a deeper understanding of the media's influence in perpetuating stereotypes and shaping standards, while highlighting the connection between representations and the patriarchal thinking of that time.