O capital intelectual nas organizações: uma análise holística sobre a sua importância, gestão e produção pela ótica de gestores goianienses

Abstract

With the rapid technological advancement, the world was faced with the expansion of globalization on a scale never seen before, or even imagined. The new technologies made available the flow of communication in real time for the entire terrestrial globe. This dynamism in the worldwide information accelerated the development of discoveries and technologies, so techniques and production methods became something common and accessible. This means large-scale productions were easy to be replicated, which ended up refining the market demands. At a time when markets are satiated, the demand starts to favor differentials, and to create market differentials, one of the most refined forms of information is needed, the knowledge. The knowledge has become the most valuable commodity in the world, and the greatest expression of the use of knowledge in organizations is called intellectual capital. It has been raised to an even higher degree of importance in organizations, to the point where many of them are based almost exclusively on this capital. This research discusses its importance, management and production within organizations through a quantitative research, with managers from Goiânia, and with a rigorous bibliographic selection of the current literature on the subject. Using content analysis techniques of the acquired data with the elaboration of a bibliographic research, it was possible to identify key factors in the management of intangible assets in organizations, such as their effects, their acquisition methods, structure, dangers of not paying attention to the management of this capital and its real effects on the company's activities. At the end of the study, the results were satisfactory, and it was possible to conclude that some of the best and most efficient techniques of intellectual capital management can be applied with little expense and in any type of organization.

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