Geração de dashboard dinâmicos por meio da integração entre Facebook Ads e Power BI

Abstract

This undergraduate thesis proposes the integration between Facebook Ads and Power BI, aiming to automate the creation of advertising campaign reports. Through the Facebook Marketing API, the developed project allows for the extraction of campaign data and its visual and intuitive presentation on a Power BI Dashboard. The objective is to facilitate the analysis and monitoring of campaigns, enabling the identification of improvement opportunities and optimization. Furthermore, this work highlights the relevance and usefulness of integrating the Facebook Marketing API with Power BI in generating automated reports, showcasing its practical application in the market. In summary, this solution aims to assist marketing professionals in optimizing their Facebook Ads campaigns.