A importância do serviço de pós venda: um estudo de caso na empresa Sempre Chevrolet – Goiânia/GO

Abstract

Faced with the high competitiveness that exists within the sales market, regardless of the company's area of activity, dealing with the after-sales service becomes vital within an organization so that it stands out among its competitors. With the high offer of products available to the consumer, the market that manages to offer something different from the others ends up standing out, and often this differential is found in after sales, serving as a key element for good performance within an organization. This after-sales service encompasses frequent contact, friendly service and trained professionals who can optimize the sector and positively affect several other areas of the company. In view of this, this study aims to understand how the after-sales service is structured as well as its applicability during team training, reflecting on the positive consequences of the improvement for both the company and the customer. Using bibliographic and field research techniques.