Estudo sobre logística interna de um bar e restaurante em Goiânia: o caso do Brutus Bar e Restaurante

Abstract

Strategic management is essential for the success of any market segment, including bars and restaurants. In this study, analyzes of the logistic process and its importance in the management of the gastronomic establishment Brutus Bar e Restaurante, located in Goiânia, were carried out. A multidisciplinary methodological approach was used, with descriptive exploratory research and qualitative analysis, through an interview conducted with the restaurant manager in February 2023 and a questionnaire with open questions applied to employees. The results proved the influence of structured logistics and continuous improvement of the establishment's internal processes, contributing to customer satisfaction and increased revenue. It is worth mentioning that most of the activities are directly dependent on the owner, which in the long run can bring problems to the organization. It is worth emphasizing the need to invest efforts in team integration. Finally, it was observed that the internal logistics in the enterprise allows new opportunities for the business, such as: attraction of new customers, cost reduction compared to traditional strategies, greater flexibility for the company and efficient management of materials.