Plano de negócio de abertura de uma loja de roupa online infantil

Abstract

CANETTIERI, Ananda Rosa. Business plan of an online store of children's clothing. Final Paper (Bachelor of Business Administration) - Administration Course, PUC Goiás, Goiânia - GO. The objective of this work was to elaborate a business plan for the opening of an online store of children's clothing in Goiânia - Goiás. The preparation of the business plan was developed using the CANVAS modeling, available by SEBRAE. The financial projections were made based on SEBRAE's financial manual, which allowed the establishment of investments, fixed and variable costs, revenues, working capital and income statement. Bibliographic research was carried out in books and specialized websites about entrepreneurship, small business management, digital marketing and CANVAS modeling to elaborate business plan. These researches allowed to elaborate the theoretical foundation. In the practical part, market research was carried out in companies in the field of sales of children's clothing, which allowed to identify the characteristics of these enterprises, as well as to understand the environment in which they are inserted. Based on the CANVAS modeling, the main guidelines of the business were established. The financial projections and the income statement were made according to SEBRAE's financial manual, concluding by the viability of the business.