Modelo estratégico de capacidades dinâmicas e setor de táxi aéreo: análise e relações dos clusters sensing, seizing e transforming (Goiás)

Abstract

Objective: This study aims to examine the relationship between the assumptions and concepts of dynamic capabilities theory, their relevance, and their importance in the current strategic landscape of companies operating in the air taxi sector in a specific region. The air taxi sector plays a crucial role in providing air transportation for diverse public needs. Methodology: This research adopts an exploratory and descriptive approach with a qualitative methodology to uncover the essence of the phenomenon. The sample consists of four air taxi companies operating in the state of Goiás, Brazil. The study relies on documentary research, secondary data, reports, diagnostics, manuals, websites, as well as insights from previous academic research and experiences within the sector. Content analysis (CA) serves as the model for data exploration, analysis, and the attainment of expected results. The process encompasses pre-analysis, data exploration, and data treatment stages. Results: The findings indicate that these companies play a significant and effective role in delivering air transportation services, offering various options to their target audience and the local market. The companies rely more on technical, technological, and operational equipment, adhering to industry regulations and standards, rather than relying on employee numbers. Regarding dynamic capabilities (DC), encompassing the three clusters, the companies undertake sporadic and scattered actions and initiatives related to sensing, seizing, and transforming. Conclusion: The study concludes that introducing new management and strategic models, such as dynamic capabilities, and establishing a correlation with the operational reality of air taxi companies, enhances comprehension of the sector and presents opportunities for improvement and strategic advancement. The convergence of DC theory with the requisite standards enables the attainment of sustainable competitive advantages