Gestão de vendas e comercialização de veículos seminovos na Reis Motors: estudo de caso

Abstract

The main objective of this study is to discuss sales management in resale of premium and semi-new vehicles with the question of knowing how the used vehicle market is doing, characteristics that must be present in the store to meet the desires of the consumer in this branch, among others. Methodologically, a descriptive exploratory research with qualitative analysis was carried out based on a field study, in a used vehicle store, using an interview script that was recorded and transcribed as an instrument, responding to the proposed objectives. As a result, from the bibliographical study and the data collected through the interview, it was possible to observe some important parameters for sales management within a company specialized in the sale of high vehicles, given that factors such as economy, customer service that exceeds expectations, strong performance on digital platforms, given that online advertisements play a fundamental role in car sales due to their advantages and benefits and logistical management, are fundamental elements for the success of the company that positions itself in this segment.