Relato de experiencia de cuidado a pessoa idosa na atenção primária à saúde: proposta de modelo de negócio sustentável denominado de elderly person nurse

Abstract

VILELA, Sarah Diniz. Experience report on the care for elderly individuals in primary healthcare: proposal of sustainable business model called Elderly person nurse. 2023. 31f. Completion of course work - Nursing Course of the School of Social Sciences and Health of the Pontifical Catholic University of Goiás - Goiânia Goiás, 2023. Introduction: Entrepreneurship can be defined as the coordination of projects, services or businesses with the aim of obtaining a benefit. However, there is no single concept that covers all the contributions of authors in different segments, which leads to a plurality of definitions for the term. General Objective: To propose a sustainable business model for an entrepreneurship project in nursing called Elderly person nurse; Describe the competencies of the elderly person nurse professional; Create a social media profile to promote the work of the elderly person nurse; Define an editorial line for the profile; Create a posting calendar. Methodology: Descriptive study, in the form of an experience report, based on human experiences. To thoroughly describe the experienced history, the problematization methodology was adopted, based on the five stages of Charles de Maguerez's arc: observation of reality, identification of key points, theorization, formulation of solution hypotheses, and application to reality. Experience Description: First stage: Observation of reality occurred during the internship period of Internship I, at the Basic Health Unit of the University East sector (UBS) in the municipality of Goiânia, in primary health care, from August to November 2022. During the period from 08/23/2022 to 09/21/2022, a group of elderly people received special attention in their care. Throughout this experience, the limited approach of the UBS team towards health and disease caught attention, which was mainly restricted to prescribing medications and insufficient guidance. This approach resulted in the elderly returning with unresolved issues. Second stage: Faced with the observed problem, among the key points listed, the lack of knowledge and familiarity of the team regarding the needs of this group who did not receive adequate guidance was highlighted. Third stage: For theorization, a search was conducted in the databases of the Scientific Electronic Library Online (SCIELO), Virtual Health Library (BVS), Google Scholar, using the Health Sciences Descriptors (DeCS): elderly, aging, entrepreneurship, and nursing. The selected articles were used to support the entire scientific work carried out and compose the theoretical framework. Fourth stage: As a solution hypothesis, it was proposed to develop an entrepreneurship project in nursing, focused on the care of the elderly, with the participation of a professional called an Elderly Person Nurse. Fifth stage: As the application to reality was intended to be broad, not limited to just one unit, social media, especially Instagram, was used to promote the entrepreneurship of the Elderly Person Nurse. Final remarks: The entrepreneurship project in nursing encompasses aspects related to the elderly and the professional's competencies, as the nurse must possess technical nursing skills as well as training in geriatrics and gerontology to meet the full and holistic needs of the elderly. Keywords: elderly, aging, entrepreneurship, and nursing.