Estratégias empresariais visando o crescimento e expansão do negócio da empresa Arcadia IT services

Abstract

This work deals with business strategies aimed at the growth and expansion of the business of the company Arcardia IT Services. To this end, bibliographic research was carried out, covering the topics of management in micro and small companies, strategic business management, innovation in micro and small companies, digital marketing. Based on these researches, the theoretical foundation was made. Then, a general survey of the company's management and operational processes was carried out. For a better understanding of business management and customer service, qualitative research was carried out with the manager, and quantitative research with employees and customers, via interviews and questionnaires. Together with the manager, an assessment was sought regarding their expectations for growth and expansion of the business, which made it possible to identify the strengths and weaknesses and establish the relevant business strategies: winning new customers, diversifying products, technological innovation in the application of products and quality of service. The survey with employees aimed to identify improvements in the work environment. With the customer, the research dealt with the evaluation of the provision of services.