Os efeitos e desafios ocasionados pela Covid-19 no varejo: estudo de caso do Magazine Luíza S/A

Abstract

With the current pandemic caused by the coronavirus (SARS-CoV-2), a large supply shock has impacted the entire world economy, given the need to shut down some economic sectors to restrict the transmission of the virus, this has caused a huge impact on the world and Brazilian economy, one of the sectors most affected by the was the retail sector, in view of this scenario it was necessary to analyze the challenges faced in the face of the Covid-19 crisis. For this, a case study was carried out in one of the largest retailers in Brazil, the company Magazine Luiza S/A. With this study, we sought to observe the effects and challenges suffered, so that it is pos-sible to analyze the changes that occurred during the pandemic period, where, in view of the implementation of social distancing actions, preserving the functioning of essential sectors, it caused changes in the economic market, in the labor market and in the income of a large part of the Brazilian population. In view of the study, it was verified that the pandemic had great effects in several sectors, in view of this, this work sought to present: What effects and chal-lenges for the retail market could be experienced in the pandemic? To measure the effects and challenges faced, a qualitative and quantitative research was carried out, through a case study, being elaborated through a diagnosis about the retailer Magazine Luiza, using online ques-tionnaires, Google Forms where sought to answer these questions. This study sought to identify the effects and challenges faced by the crisis in retail, in the economy, in consumer behavior and in the retailer's work environment. We sought to observe how it is adapting to this new scenario, and how this new reality is affecting the Brazilian e-commerce market.