Estudo na área de empreendedorismo em quadra de areia visando à sustentabilidade financeira e à satisfação dos clientes

Abstract

This work aims to build a business plan for a sports arena focused on sand sports, to be established in Goiânia, capital of Goiás. In order to carry out research on the analysis of the viability of the creation of the enterprise and, as a consequence, to reach the expected results, methodological procedures were adopted in order to guarantee the careful investigation of the proposed elements. The technical procedures adopted were: bibliographical research and market research of an applied nature. The research served as a basis for building the company's marketing plan, as well as for making strategic decisions. The study also demonstrates how the operational plan of the business was structured. Financial projections were made in three different scenarios: pessimistic, optimistic and realistic. It is concluded that the present work reached all the expected objectives and proved the viability of the sports complex focused on sand modalities in the city of Goiânia-GO.