Planejamento de comunicação instituto rennovari academic laser school

Abstract

This course completion work presents the proposed communication plan for Instituto Rennovari Academic Laser School. The company has been operating in the aesthetics and health market for 11 years, focusing on selling products and services to opinion makers and professionals in this segment. For that, a briefing was elaborated containing all the necessary information for the analyzes referenced in the authors Roberto Corrêa (2006) and Marcelo Abílio Públio (2012). The analysis of information from the briefing and the swot matrix materialized the communication diagnosis whose problem refers to the lack of planning to coordinate and organize external and internal communication actions. Thus, the objective of communication is to strengthen the institutional image of the organization and for this purpose, all stages related to the planning process were elaborated, such as the creation plan, media, schedule and advertising pieces of the campaign.