O impacto da personalização de apartamentos no cronograma físico de obra em um empreendimento da cidade de Goiânia

Abstract

Customizing a property is the process of adapting environments to the necessities of its inhabitant. In addition, it is a commercial strategy seen as a plus in the sale of a property, which gives the customer the opportunity to change a standard project, as they wish, making the buying process more attractive, and boosting the sale of properties. However, in many cases, customizing an apartment implies sharing the responsibilities for the acquest and/or supply of materials and labor with the client, which can result in delays in the physical execution schedule. This study aimed to analyze the influence of the apartment customization process adopted by a developer in the city of Goiânia, in the physical progress of the construction. Therefore, a data's survey was made on the changes requested by customers, the most ordinary problems linked to the customization of the standard plant and the added time to carry out such changes, either as a result of the services or the management of supplies, thus obtaining, a qualitative scale of the degree of personalization through the comparison between the hours required to perform the service of a personalized apartment in relation to a standard apartment. The obtained results showed that the modification of services and the execution to customize the apartments result in a small delay in relation to the physical planning of the construction, on the other hand, it showed that the management of supplies for these apartments had a huge impact on the execution time of custom properties.