O impacto do marketing digital em uma empresa de consultoria financeira

Abstract

The present work aimed to analyze how the application of digital marketing can impact the institutional image and sales of a financial consulting company. To this end, the company presented the Digital Marketing Plan, currently being implemented, which focuses on capturing leads and increasing the brand's digital presence and relevance. Based on the data, information and comments offered by the company, an analysis of the results obtained so far is presented, as well as the adjustments made during the implementation process, in addition to the improvement indicators to be adopted. For a better understanding of the subject, the history of the company under study is also briefly presented, its main characteristics, the services it provides, area of activity, clientele and form of service. Likewise, as a theoretical basis, bibliographical research was carried out on the subject, which allowed contextualizing and conceptualizing the relevant tools and strategies for the success of digital marketing. In the end, it was concluded that the impact generated by the actions adopted, based on periodic evaluations during the implementation phase, were extremely important for the company studied. It is the company's proposal to continue the digital marketing implementation process, with attention to systematized evaluations and continuous improvements.