A percepção dos níveis gerenciais sobre a importância das estratégias de marketing na milhão ingredients

Abstract

Both the elaboration of a marketing strategy and the development of a well-structured marketing plan are essential for a company to grow and achieve, with greater success, the satisfaction of its customers needs. Considering that the market is increasingly fierce and competitive, it is necessary to consider the need to evaluate some management strategies, and understand the perception of management levels in relation to marketing strategies in the company Milhão Ingredients. Focusing on this, the aim of this work was to answer the problem question 'What is the perception of management levels about the marketing strategies applied by the company Milhão Ingredients?'. The research was carried out in an exploratory way, based on themes relevant to the purpose of the study, in several works that deal with the subject and had a field survey, directly at the company Milhão Ingredients, using a qualitative and quantitative descriptive approach, with descriptive results. presented from descriptions, graphs, analyses, conclusions and improvement suggestions for the company's marketing strategies. It can be seen from the results that the perception of the marketing, commercial and commercial superintendent managers are a little different, demonstrating that Milhão's marketing has a lot to improve, especially with regard to the profile of a senior team, with greater knowledge. Regarding the opinion of the directors, both Commercial and Origination (agribusiness, purchase of corn), it can be seen that the results demonstrate the dissatisfaction of the directors, in relation to the lack of better planning and distribution of tasks in marketing. KEYWORDS – Strategy, markeing, strategies, satisfaction and customer