Plano de negócios: viabilidade de um bar sertanejo na região de Goianésia - GO

Abstract

The motivations for starting a business are diverse, however, the objective is always the same: to build a successful business that stands out and is a reference in the market. The prior study of the business increases the chance of success, or even shows the inability of the business to be profitable. Therefore, this article aimed to carry out a business plan for a bar, in order to verify the financial and market viability for its opening. Thus, some procedures and steps were adopted for its conclusion, namely: market analysis, marketing plan, operational plan, financial plan, scenario building and strategic evaluation. As for the methodology, the present work made use of bibliographic research and market research of an applied nature, as well as using the exploratory and descriptive research method, and data were collected through a qualitative-quantitative approach. Thus, through the methods used, it became possible to prepare a business plan with information about the main functional areas of the object company, making it possible to analyze the feasibility indicators of the enterprise.