Empreendedorismo: as razões de empreender e os impactos e desafios no período da pandemia

Abstract

The significant constant changes in the economy and especially in the pandemic period, caused the number of unemployment to grow and more and more people seek ways to earn a living by creating their own business. The objective of the research was to know the motivations and needs that led people to undertake, to detail what changed after creating their own business, what actions were taken to maintain it, how was the innovation process and the profile and challenges of undertaking. Methodologically, descriptive exploratory research was used with qualitative analysis based on interviews carried out, recorded and transcribed, with entrepreneurs from different commercial areas, having as choice criteria, accessibility, availability and interest of the interviewees. The results answering the problematizations show how entrepreneurship has transformed the entrepreneur's life, the difficulties faced by those who choose to create their own business and the innovative ideas that worked in the face of an uncertain reality.