Clínica multiprofissional da área da saúde em Goiânia - GO: um plano de negócio

Abstract

The present study aimed to conduct a research and analysis of the planning for the creation of a multiprofessional clinic in the health area in the city of Goiânia - GO. Establishing a relationship between administration and the market, a non-probabilistic analysis of the market was conducted, via Google Forms using a questionnaire, being disseminated via E-mail, Instagram and Whatsapp attributing these to two different competitors, three different suppliers and a sample of one hundred and twenty-five consumers in september to October of the year 2021, in addition to having used for data collection the website of the organizations surveyed. The business plan is an important tool used to extend possible errors in the planning period. Thus, relating the concept of the organization, the market (suppliers, competitors and customers), organizational strategies and possible actions of the company's sectors. Thus, analyzed at the end by the author of the project with the teacher advisor if the organization is viable and profitable for potential entrepreneurs being presented the data in graphs, tables and descriptions. It is concluded that the possible clients will be of the age groups, 76% of which are female and 22.4% male and seek care in the southern region of the city of Goiânia-GO. The data collected plus the applicability of academic teaching made it possible to prove the economic and market viability of the business.