Redes sociais digitais e os impactos na socioeconomia global: um estudo de caso do Facebook

Abstract

The arrival of the internet and social media has changed social and economic relationships in the context of globalization. In this way, understanding how the multinational companies that provide digital social networks, an example from Facebook, is extremely important to clarify social processes and impacts of this new reality. The objective of this work was to understand the reach of marketing within multinational corporations and even in the domestic sphere regarding the government and a society. The research is qualitative through a case study of the company Facebook under the aegis of the corporation as a multinational and revolutionary digital social network, and the research was based on scientific articles and works by scholars in the area. Through conceptual analysis, the meaning of Multinational Corporations and the advent of Corporate Social Responsibility and International Marketing was explored, regarding their functioning in corporations. Therefore, through the concepts brought up, it was possible to understand that Facebook led the advances in terms of social media, innovated as information technologies were advancing and knew how to capture intelligent algorithms to promote the branding of large companies and stood out in Silicon Valley when monetizing through advertising. Furthermore, it is concluded that the revolution in society, with the digitalization of interpersonal relationships, directly affected the economy, politics, and society. Facebook, therefore, directly impacted a socio-economy, as it provided new access for consumers to the companies, modifying or creating market trends and, thus, directly impacting the economy and society around the world, since its scope of action it is global.