Desempenho econômico das empresas do setor têxtil: uma análise no contexto da crise econômica e da pandemia do Coronavírus

Abstract

After confirmation of the pandemic caused by Coronavirus, by the WHO (in 2020), and the adoption of social isolation by government determination to contain the advance of viral cases, several segments closed or paused their activities. Brazil was still rebuilding its economy after the 2014/2017 crisis, caused by public policy errors that have high fiscal costs. The purpose of this study was to analyze the economic-financial performance of certain companies in the textile sector before the occurrence of the Covid-19 Pandemic crisis in the year 2020. This research was provided as Descriptive, as it establishes relationships between the companies C&A, Renner and Marisa. Quali-qualitative in nature, in which the behavior of economic-financial indicators and strategy was observed in that period. For this purpose, Bibliographic and Documentary procedures were used. In conclusion, as applied companies declines in their profitability due to low sales demand. Companies also experienced increases in their overall commitments to third parties. Therefore, two of the three companies ended the fiscal year with net losses, Marisa with the most committed staff.