A utilização do marketing pelos escritórios de contabilidade na captação de clientes em Goiânia

Abstract

Marketing is a fundamental part of acquiring new customers, it innovates and improves the position of products and services in the market, contributes to the company's financial results, and also adds to the internal and external aspects of the organization. This research comes from the need for greater use of this tool, to achieve greater growth in clients in accounting offices. The objective was to present how marketing helps to generate customers, demonstrating the importance of its tools in accounting companies. For this, a qualitative research was carried out through a descriptive bibliographic survey. The results show that marketing has produced relevant results in terms of establishing the brand of accounting firms and professionals, or in attracting and retaining customers. It is concluded that accounting firms should use this tool to publicize the performance of this important professional, position their brand in the market and facilitate the acquisition of new clients.