Marketing digital: produção de conteúdo

Abstract

This work aimed to deepen studies and research in digital marketing, with a specific focus on content production. For this, bibliographic research was established as a methodology to support the work with the following topics: digital marketing, design, paid and organic traffic, copywrither, content marketing and relationship marketing. In the practical field, an opinion poll was carried out with one of the partners of the company BM&A Advogados regarding digital marketing and the development of the content production process. In summary, the survey shows that the company adopts the principles and guidelines of digital marketing in its practices, with excellent results, exponential growth and positive positioning in the market. At the end, the work presents general comments regarding the theme and also a proposal for content development made by the author.