Análise dos impactos da pandemia da Covid-19 na gestão financeira de uma pequena empresa varejista: estudo de caso

Abstract

It is understood that financial management is the task of planning, organizing, and preserving risks or undesirable situations in the future. With this in mind, the general objective of this research is to analyze the impacts of the COVID-19 pandemic on the Financial Management of a small company in the Goiano Retail Sector, through a qualitative and descriptive exploratory methodology, with bibliographic resources and an interview in a company from the footwear sector. As a result, it was possible to demonstrate the importance of financial management for small businesses, especially in times of crisis, such as the recent covid-19 pandemic. Thus, it is observed that despite the various negative impacts resulting from the pandemic, such as the closing of stores, the drop in sales and the increase in defaults, the company managed to overcome the crisis and grow in this period, by cutting costs with the reduction of working hours; the implementation of a management system that integrated stocks and a marketing automation system for customer loyalty; and the recovery of credit from customers to reduce delinquency