Estudo da viabilidade de um e'comerce com deliry de alimentação saudável

Abstract

The current study aims to present the business viability of the company Com Saúde LELA, which is a healthy delivery e-commerce. A recent company in the market that started during the Covid-19 pandemic, aiming at the growth of the business and, consequently, its longevity after the pandemic scenario. The study consists of a descriptive level social survey. Healthy food companies, especially delivery companies, are important for the development of the globalized economy, even more so nowadays, as they are companies of basic need, that is, food. The research

7

instrument was the observation of the company in the Pandemic scenario, as well as the analysis of documents, available in books and articles. From the bibliographic research carried out, the theoretical foundation of elements regarding entrepreneurship, business plan, marketing plan and operational plan was elaborated. Through this study, he found that the implementation of the project is feasible considering the Pandemic and Post-Pandemic scenarios. The business Viability Study demonstrates its importance in managing the company's resources as well as its vital post-pandemic health.