Plano de negócios: e-commerce multimarcas de moda feminina

Abstract

When starting a business, the entrepreneur can have different motivations, from the realization of a purpose to the exclusive achievement of profit. Regardless of the reason, every entrepreneur wants to build a successful business that stands out in the market. Doing a preliminary study of the business can increase the chances of achieving that desire, or even reveal that it is not the right time to put it into practice. Thus, this article aimed to verify the financial and market viability for opening a multi-brand women's fashion e-commerce, through a previous study of the intended business. The technical procedures adopted in this study were: bibliographic research and market research of an applied nature. In the latter, exploratory and descriptive research methodologies were used. The data were collected through the quantitative-qualitative approach, being characterized as primary. Based on this study, a business plan was prepared with information on the main functional areas of the intended company. In this regard, it was possible to analyze the viability indicators of the enterprise, which indicated the project as viable.