Redes sociais, agronegócio e tecnologias: um bom diálogo?

Abstract

Technological progress has been present both in agribusiness and the communication media and is constantly evolving. Therefore, it’s perceived that the digitalization of the communication media has some ambiguity, at the same time that it brings people together, it can drive them away. With this thought, this study seeks, through digital communications, to expose how to humanize the relations between company and customer in the agribusiness; having as main question: what means to align technology, relationship and humanization? Through the mediums of objective-descriptive research with a quantitative nature, by the application of questionnaires, also using bibliographic research and data collection from Rural Brasil’s company, the impact of communication technologies on the relationship between company-customer is proven to be positive for the brand.