Avaliação da gestão do negócio da mercearia boa esperança e sua transformação em um supermercado de médio porte

Abstract

SILVA, Jose Alas Oliveira. Evaluation of the Management and Business of Good Hope Grocery and its Transformation into a Medium Size Supermarket. Course Conclusion Work, (Bachelor of Administration) - School of Management and Business of the Pontifical Catholic University of Goiás, 2021. This work is an evaluation of the management and processes of purchasing, sales, service, and financial controls at Mercearia Good Hope. To this end, a general survey of management and operational processes was carried out, in addition to an assessment of direct competition and main suppliers. For a better understanding, an interview was conducted with the company's owner, seeking to identify the strengths, weaknesses, threats, and opportunities related to the current business, with a view to transforming the grocery store into a medium-sized supermarket. The interview scripts, and the questions raised with the competition, are registered in Appendix A and Appendix B. Among the strengths, the personalized service with customers, installment sales, financial balance and fixation stand out. the establishment for 23 years. As weaknesses, weaknesses in controls, business stagnation and a drop in sales were identified. The fierce competition and the lack of professionalization of the business are worrying issues that generate threats. Opportunities include the possibility of transforming the current business into a mediumsized supermarket, with a focus on meeting the first needs of customers in the neighborhood. Favorable points for the implantation are the loyal clientele, the owner's experience in the business, the balance financial, own property that favors new installations. It is recognized, however, the need to expand market research, prepare the strategic planning of the business, with action plans, seeking economic and financial viability. The proposal contains the specification of the main products, the internal organization with layout of the new facilities, the projection of the staff and the model of the external façade.