E-commerce: análise de dados sobre o comércio eletrônico no Brasil

Abstract

Intensified by the pandemic of the new coronavirus, e-commerce, which was previously seen as a trend, has become essential amidst the uncertainties and restrictions that marked the year 2020. Both retailers, who lost their main source amid the closing of the trade income, as consumers who have difficulty accessing products and services through conventional means, contributed to the greatest growth of Brazilian e-commerce in the last 20 years. Closely following the evolution and popularization of the internet in Brazil, e-commerce has been changing the concepts of commerce, giving another view to traditional concepts and bringing new experiences and opportunities to consumers and retailers. Detailing decisive data, helping to understand the current and future market and making decisions based on the available data, data science is fundamental for growth and better use of the potential that e-commerce has to offer for everyone.