Efeitos das relações parassociais na identidade de jovens: uma revisão sistemática com análise bibliométrica

Abstract

This study investigated the effects of parasocial relationships—unilateral emotional bonds between youth and media figures—on the construction of young people's identities. A systematic literature review with bibliometric analysis was conducted, examining 23 scientific articles published between 2015 and 2025, sourced from the Web of Science and Scopus databases. Results indicate a significant growth in research in the past five years, particularly within Asian cultural contexts, with K-pop emerging as a major influence. The findings show that parasocial relationships impact emotional, behavioral, and social aspects of identity, producing both positive and negative outcomes. The study concludes that parasocial connections are a relevant and expanding phenomenon, though still underexplored in Latin American contexts. The study highlights the theoretical relevance of parasocial relationships in the formation of youth identity, emphasizing their contextual diversity, psychosocial impacts, and growing prominence in academic research.